If you want to give your customers a better experience, you need to look inward at your logistics tech stack (or the lack thereof). Unstructured or disorganized logistics management can cause headaches as you try to fit all the pieces together. Gone are the days when you could manage delivery logistics with outdated software platforms or even pen and paper.

Customers have high delivery expectations, frequently requesting real-time driver tracking and personalized notifications for their orders. Businesses that provide delivery must optimize and automate their last-mile logistics in order to increase efficiency and delight customers.

The COVID-19 pandemic transformed consumer shopping behavior, changing the on-demand delivery market from “nice to have” to “an essential service.” People want everything now and quickly. “More than 70% of households in the United States ordered groceries online in 2021,” according to a Brick Meets Click survey. The figure is even higher in major cities like New York, San Francisco, and Chicago.”